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Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3- to 4-page paper, address the following:

Concentration:Increasing the current customers’ rate of useAttracting competitors’ customersMarket DevelopmentOpening additional geographic markets                Attracting other market segmentsProduct DevelopmentDeveloping new product features

Use academic sources 

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