Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.
In a 3- to 4-page paper, address the following:
Concentration:Increasing the current customers’ rate of useAttracting competitors’ customersMarket DevelopmentOpening additional geographic markets Attracting other market segmentsProduct DevelopmentDeveloping new product features
Use academic sources