Identify and evaluate marketing opportunities
April 16, 2022
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April 16, 2022

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Assessment Task 2: Evaluate and report marketing opportunities project
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Assessment Task 2: Evaluate and report marketing opportunities project
About your assessments:
BSBMKG501 Identify and evaluate marketing opportunities, this unit requires that you complete 3 assessment tasks.
You must complete all tasks to achieve Competency for this unit.
Write in the due date as advised by your assessor.
Assessment Task
About this task
Due Date
Assessment Task 1: Identify and investigate marketing opportunities project
You must identify a business, review its Marketing Plan, conduct research on the market and investigate marketing opportunities.
Assessment Task 2: Evaluate and report marketing opportunities project
You must evaluate and report on three identified marketing opportunities.
Assessment Task 3: Written questions
You must correctly answer all 10 questions to show that you understand the knowledge required of this unit.
Task summary:
This assessment task requires you to evaluate each of the marketing opportunities you identified in Assessment Task 1 and present the information for discussion and approval to the managing director (your assessor) and the management team (two other participants).
What do I need in order to complete this assessment?
· Access to a computer with Microsoft Office or similar program
· Access to the Internet for research
· Meeting space
· Access to at least two other class participants.
When do I do this task?
· Class-based students will do this task in the classroom as part of the simulated work environment.
· Workplace-based students will do this task during a workplace visit from their assessor.
What do students have to submit?
You are required to send an email to your assessor:
· Confirming the outcome of the management meeting
· With an updated analysis report and business case.
How to submit your assessments
When you have completed each assessment task you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task.
Make sure you photocopy your written activities before you submit them – your assessor will put the documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each assessment task, you will also receive an Assessment Cover Sheet. Please fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the Assessment Cover Sheet.
Assessment appeals
You can make an appeal about an assessment decision by putting it in writing and sending it to us. Refer to your Student Handbook for more information about our appeals process.
what do I need to do if I get something wrong?
If your assessor sees that you have not demonstrated the required skills/techniques and have not been marked as satisfactory; you will be provided with an opportunity to redo the parts of the task that are incorrect. The details of resubmission will be discussed directly with you.
‘This is a modified document based on materials prepared by Eduworks Resources.’
Instructions:
Read the information below and complete the activities that follow.
Your Managing Director has agreed to table your identified marketing opportunities for the Management Team’s consideration for the coming year’s Marketing Plan. You are required to prepare a business case outlining the business operations that need to be modified and a list of resources to ensure the viability of your marketing opportunities. The Managing Director has also asked you to include an assurance that the company’s current customer base will not be forgotten about.
You will present your marketing opportunities report and the business case at the next Management meeting where the team will discuss and agree on the order of priority and the viability of the opportunities.
1 Prepare a professionally presented and error free business case addressing the following:
The changes that would need to be made to current operations in order to take advantage of the opportunities
An outline of additional resources that will be required for each of the viable marketing opportunities. For example, if additional staff are needed, how many or if there are additional costs, what are they and what is the amount
Recommended strategies to ensure that the quality of service to existing customers is not affected by changes made as a result of implementing the new marketing opportunities.
2 Your assessor will arrange a meeting with at least two other participants that will play the role of the Management team. Once you know who your participants are you should provide each person a copy of your report and your business case so that they are prepared for the meeting.
3 Prepare your presentation. You will have 10 minutes to present so your information has to be brief but clear and to the point. You will need to tell the team the reasons that you have selected the marketing opportunities order of priority and brief details of your business case. The management team will discuss the information and either accept your order of priority and business case or suggest changes.
4 Attend the meeting with at least two management team members (students) and the Managing Director (your assessor).
During your presentation you will need to demonstrate effective communication skills including:
presenting your ideas clearly and concisely and in language appropriate for the audience
asking questions to find out your team’s views
responding to questions
active listening skills.
5 Following the meeting, consider any feedback from the team and amend your report and or business case.
6 Submit your final report and business case in an email to your Managing Director (your assessor) confirming the outcome of the management meeting.
End of Assessment
Clinton Education Pty. Ltd. T/as Clinton Institute
RTOID: 41597 CRICOS Provider Code: 03540C
1101/343 Little Collins Street, Melbourne, Victoria, 3000 | Phone: 03 8394 2064
BSBMKG501 Assessment 2 V3.0 Page 3
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