What should he do? What pitfalls did he face? What result if he considered Mill, Kant, or the Front Page test?
May 5, 2021
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May 5, 2021

Read the case study “Atlantis Vision and Mission” and answer the following questions.

  • Why did the Atlantis resort change their mission statement?
  • What was the customer return rate the Atlantis resort?
  • Why was it challenging to keep guests informed of availability, location, and timing of onsite options? What did the Atlantis resort do to overcome this challenge?
  • What are some of the main differences between the original mission statement and the new mission statement?
  • What methods did Atlantis use to roll-out the new mission statement to its employees?


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