Geodemographic Segmentation: Finding Your People
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.
In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
1. Begin by perusing the Prizm Premier interactive tutorial (Links to an external site.).
2. Visit the Prizm Premier Lifestage Groups page (Links to an external site.) and determine the following:
3. Create a promotion from your mentor marketer to target your segment.
4. Publish a post to the forum below containing the following…
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