List the different strategies that they plan to or have already utilized to inform/lobby legislators (e-mail campaign, on-sight lobby, testimony, protest etc.) 5 •List and describe any non-legislative strategies that were utilized to support the initiatives 
June 12, 2018
Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
June 12, 2018
  • Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
  • Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.
 

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