For your final paper you have selected an artifact/text you wish to examine using a concept or theory from gender communication. The final paper will be 2750-3000 words. Please format in APA style, complete with headers, title page, 12pt Times New Roman, double space, 1 inch margins. For more specifics about APA formatting and citations see Purdue Owl
1. Introduction (5-10% of your paper length)
In this section, you should introduce your analysis. You should provide a bit of background, identify your
research questions(s), and state your thesis for your interpretation.
This section should answer the reader’s question: what is this paper about and how is it organized?
2. Study description (15-20% of your paper length)
In this section, you should describe the artifact you are examining. In doing so, you should provide a
description of the context/background of the artifact. You can discuss why the artifact is worth
analyzing and/or talk about the consequences of the artifact (was it positively or negatively received?).
After discussing the artifact, you need to talk about the theory or concept in gender communication you have chosen and why. Then walk us through your process, how did you go about analyzing (See Washington’s method section for an example of this). For example, if you looked at multiple texts, explain how you determined which texts to
This section should answer the reader’s question: what are you studying, why is this artifact worth
studying, and how did you study the artifact?
3. Analysis (40-60% of your paper length)
In this section, you should explain and discuss your research findings. Remember that you are making an
argument for your interpretation, so you should use evidence from the artifact to back up your analytical
claims. There is no standard way of organizing this section since it will depend heavily on the nature of
your artifact and study. However, you might try to organize this section according to your findings. For
example, if there are three main metaphors you found in your artifact, this section could be broken up into a
discussion of each metaphor. As you discuss your findings, you are generally doing two things: proving
that the finding exists and explaining what the finding means for your critique.
This section should answer the reader’s question: what are your findings and what do they mean for the
4. Implications and conclusion (15-25% of your paper length)
In this final section, you should take a step back from the close reading of your texts and talk a bit about the
larger implications of your analysis. For example, if you looked at a specific reality TV series, talk about
how your findings help explain gender in other reality TV series. If you looked at a particular ad campaign,
explain how your critique applies to other similar campaigns.
This section should answer the reader’s question: how do your findings apply to other artifacts?
Essay style guide:
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