MKTG201 Week 3
Minimum of 250 words total
Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge
Answer two of the three forum questions, listed
1. Distinguish between targeted marketing and mass
marketing and explain what led to the rise of each. Ch 5
2. Describe the different market-segmenting
strategies companies pursue and why. Ch. 5
3. Think about some of your friends and what you have
discovered by visiting their homes. Do they buy different things than you do?
If so, why? How might a company distinguish you from them in terms of its
targeting? Ch 5
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