Identify a “risk communications campaign”. Review Coppola and Maloney table of contents – look at several types of communication campaigns for ideas. we will do the Smoky the Bear, You will search and thoroughly investigate the campaign, even to the extent of interviewing the developers if possible. You will need to identify all of the critical decisions that were made: the why, who, when, where, and how of the ‘what’ (the campaign), and then present your analysis, and measures of effectiveness, with academic literature support.
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