Case Study Essay Home Visit With Sallie Mae Fisher
February 24, 2021
Lab 19587635
February 24, 2021

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 850-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least four elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

The post Price and Channel Strategy appeared first on Brainy Term Papers.


Price and Channel Strategy was first posted on February 24, 2021 at 4:37 am.
©2019 "Brainy Term Papers". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at support@essayprowriters.org

 

"Is this question part of your assignment? We Can Help!"

Essay Writing Service
ORDER NOW