HEALTH COMMUNICATION AND ADVOCACY
The social marketing theory is a combination of theories that aim to influence attitudes and behavior. The theory has been applied extensively in the public health field to influence both healthy and unhealthy behavior. While behavior influence is one main objective of the theory, it relies on four basic principles.
Length: 2-3 pages. APA format 3 sources
Assessment and Grading: Your paper will be assessed based on the performance assessment rubric that is linked within the course. Review it before you begin working on the assignment.
File format: Your work should be prepared using Microsoft Word, PowerPoint, or Excel depending upon the assignment instructions.
In-text citations and references: Be sure that all information and ideas in your papers are supported by in-text citations and corresponding references at the end of the paper.
Scholarly sources: Online sources must be limited to credible professional and scholarly publications such as peer-reviewed journal articles, e-books, or specific webpages on websites from a university, government, or nonprofit organization (these have extensions .edu, .gov, or .org). Presenting consumer sources such as e-magazines, newspapers, Wikipedia, WebMD, or other commercial websites (these have extensions .com) as references is not appropriate.
Scholarly writing: Use an academic paper format, not an essay based on your opinions or experience. Avoid using the first person in writing. Synthesize what you learned from the sources you read; write papers in your own words; and cite sources within the text, as well as include a properly formatted reference list.
Use of direct quotes: Use of direct quotes should be avoided. Only use direct quotes when preserving the exact words of an author is necessary. In the rare instance that directly quoted material is used, it must be properly cited (with quotation marks and page numbers in the in-text citation); quotes should not exceed 5-10% of the total paper content.
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