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The integrative strategic themes of the International Business pathway.
In additional, regarding to course work of NESTLE
Overview
The aim of this module is to explore the diverse range of activities that comprise the area of International Operations Management, innovation, new product or service development and the need for leadership when introducing change initiatives. Specifically, the module is designed to enable students to appreciate the truly international nature of the modern firm and how many processes are now undertaken across national borders.
· The interaction of contextual forces impacting on an international organisation;
· The integrative strategic themes of the International Business pathway.
The module takes a ‘theory to practice’ approach to illustrate the theoretical positions under discussion in the classroom. This supports the Course philosophy of intellectual and vocationally relevant learning. As such, students will explore the tasks, issues and many real day to day examples and decisions that are necessary to manage processes internationally within organisations and across the supply chain. Specifically, the module is designed to enable students to gain an understanding of the strategic issues associated with managing the operations of international companies in a changing international business environment, to help them develop a critical appreciation of the operational problems of an international company from the viewpoint of the major business functions. In addition the module is designed to provide students with a thorough grounding on how organisations might deal with various aspects of innovation and how the development of a robust strategy for innovation can lead to sustainable competitive advantage. A key thrust of this programme of study is that achieving a sustainable competitive strategy, particularly in the context of disruptive change, is dependent upon organisations and their operations fostering a culture of innovation and creativity. Therefore this module is designed to allow aspiring international managers to improve the overall operations performance by developing an innovation capacity in their current and future careers. It will help managers to develop an understanding of how context influences performance and how organisations must change and learn as their context changes. It will identify the role that innovation and creativity plays in organisational learning and development. The assessment for the module reflects the need for innovation in the modern organization and requires the student to undertake desk research on how an existing international organization could improve the operational performance by introducing innovative processes and practices.
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