PART 1. 400-500 WORDS. AT LEAST 3 REFERENCES WITH URL PLEASE. NO COVER PAGE NEEDED
The following are common organizational barriers to innovation and entrepreneurial behavior:
Lack of management commitment
Vague or missing measures of performance
No incentives for success
Penalties for failure
Resistance to change (desire to keep a narrow market focus or cling to present products)
Conversely, the following are characteristics of organizations that encourage innovation and entrepreneurial behavior:
Discuss your current organization or one with which you are familiar, whether local, regional, national, or international in scope, in terms of these negative and positive organizational traits as they relate to innovation and entrepreneurial behavior.The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.Your posting should be about 1 page (400 to 500 words) in length.
PART 2. 4-5 PAGES WITH COVER PAGE. AT LEAST 4 REFERENCES WITH URL PLEASE. YOU NEED THE INFORMATION FROM THE FIRST PART OF THE ASSIGNMENT THAT YOU JUST COMPLETED
Marketing and Customer Analysis
Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:
Evidence of customer interest
Relevant buying motives and customer requirements
Present and potential competitors and overall competitive intensity
Short- and long-term market influences
Market changes presently taking place
Market history and traditions
Present and potential obstacles facing the market
Market gaps to be filled
Opportunities for partnerships with other firms in the industry
Evaluated the most viable market position for your new product, service, or business.
Submit your report in a 4- to 5-page Microsoft Word document, using APA style.
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